We seek and share insights at the intersection of how the brain works and what was “impossible” yesterday but is possible today for individuals, teams, and organizations.
Cooper reflects decades of leadership provided by Robert Cooper, our founder, called “a national treasure” by Professor Emeritus Michael Ray of the Stanford Graduate School of Business and named “the ultimate business guru for the new millennium” by USA Today.
We develop ultra-practical strategies and tools based on leading edge research and disciplined metrics. We help leaders, entrepreneurs tailor and apply these tools to create the breakthroughs that matter most to them today—and for winning the future.
Neuroscience is an interdisciplinary field dealing with all aspects of the structure and function of the brain and nervous system in learning, performance and behavior. It liaises closely with psychology, education, social sciences, linguistics, engineering, productivity, innovation, technology, and philosophy.
We distill and present our best findings in purposefully brief e-books, leading edge online programs, customized coaching, speaking engagements, training, and workshops.
Laboratory is a place providing opportunity for research, testing, observation, teaching or practice in a field of study—in our case the lab is focused on identifying and distilling insights and tools for application by record-setting leaders, entrepreneurs and teams
We select and distill leading edge insights from global research on the brain, cognition and mindsets, emotional and social intelligence, perception and reaction, behavioral tendencies and applied behavior change, peak performance, effectiveness, innovation, collaboration, communication, applied intelligences, learning in leading and leading in learning
We draw on a peak performance database with more than one million leaders, professionals and teams
We validate and share the best new insights and tools in our work with game-changing, industry-transforming entrepreneurs, entrepreneurial leaders, and teams
who we are
We are a team of neuroscientists, psychologists, researchers, leaders, founders, educators, advisors, and writers. We have a long history of working with elite performers and top leaders— ranging from Global 100 companies to rising star early-stage enterprises—using neuroscience to get the most out of their brains, their time, and their performance.
“Robert Cooper is a national treasure.”
Michael Ray, Ph.D., Professor Emeritus, Stanford University Graduate School of Business , and co-founder of the widely acclaimed “Creativity in Business” Program
Insights from a Carefully Selected Interdisciplinary Team
Cooper Neuroscience Lab incorporates insights from a team of carefully selected colleagues with broad interests and unmatched real-world experience. The following is a partial list of those colleagues.
Founder and CEO Robert Cooper is a neuroscientist, New York Times bestselling author, and high-performance business strategist. He has been called “a national treasure.” His books have sold more than four million copies. He and his team have advised many of the world’s top companies and rising star enterprises, earning top accolades for quality, value, and impact from speaking engagements and workshops, and have coached executives to new heights of personal and organizational success.
William Anton, Ph.D., advises CEOs, directors, and senior business leaders regarding personal effectiveness, business performance, and organizational morale. He is the founder of CEO Effectiveness and the senior author of two psychological tests that are widely used in universities and businesses around the world. His most recent book is Business Success through Self-Knowledge.
Nancy Badore, Ph.D., served as a senior executive at Ford Motor Company. Her accomplishments at Ford are documented in six different books as well as a Harvard Business School case that details a decade of cultural change projects she conceived and directed. Today she applies her expertise to senior-level executive coaching, helping create and sustain cultural change, successfully implementing strategic goals, and designing impactful executive education programs and conferences.
Michael Broder, Ph.D.,is a psychologist regarded as a leading expert in cognitive behavioral change, whose work is focused on training and executive coaching. His programs include Positive Attitude Trainingand Self-Actualization: Achieving Your Full Potential. The most recent of his five books is Stage Climbing: The Shortest Path to Your Highest Potential.
Andy Chiou, M.D., is the director of the vascular and endovascular team at the Peoria Surgical Group. He is a skilled cross-disciplinary thinker who has led or helped lead a range of meaningful breakthroughs in healthcare, business, organizational effectiveness, accelerated learning, and community well-being
Leslie Cooper is co-founder of Cooper Strategic. Her books, which are focused on work-life balance, personal energy, health, and wellness, have sold more than three million copies.
Ted Dewan is possibly the only full-time book illustrator with an Ivy League engineering degree and five years’ experience teaching physics. In books that include The Roots of the Self, Mindreal, and The Evolution of Consciousness, he has collaborated with leading thinkers from Harvard, Stanford, Oxford, and other top universities to help bring their ideas to life.
Susan Duggan, Ph.D., is a Fulbright Scholar and Alexander-von-Humboldt Foundation Fellow, co-founder of the Silicon Valley World Internet Center and the current CEO of Smart World Center, a think-tank finding innovative collaborative solutions for a better world. For more than thirty years, as a strategist, researcher, and program designer, she has found powerful ways to bring together leaders from business, government, and educators to work on crucial projects.
James Ericson founded The Masters Forum, one of America’s foremost executive education programs. In 22 years as CEO of The Masters Forum’s CEO, he worked with more than 150 top business thinkers, including Peter Drucker, James Collins, Gary Hamel, Margaret Wheatley, and Stephen Covey.
LuAnn Freund is an Elite Consultant at Winslow Research Institute, coaching executives and individuals on the aspects of their personalities that will help and hamper their success.
Michael Gordon, Ph.D., is the Arthur F. Thurnau Professor of Social Entrepreneurship and Business Administration at the Ross School of Business, University of Michigan. He is an award-winning educator and author, a social innovator honored by the Smithsonian Institution (three times), and an acclaimed public speaker. He is recognized as one of the information age’s leading innovators, helping entrepreneurs, leaders, and teams think differently about innovation and invention by helping them uncover new ways of testing outcomes that embrace societal benefits. His most recent book, Inclusivity, is based on the most complete, in-depth empirical study yet on how to create social enterprises.
Gerald de Jaager has consulted to more than 75 organizations around the world and has provided training to more than 20,000 leaders. A Phi Beta Kappa graduate of Yale who taught at Yale (where he was rated as one of the ten best teachers), he is the author of four books on management and leadership, including The Million Dollar Parrot: 25 Brief Stories for Big Breakthroughs.
Taylor Lindstrom is the founder and CEO of Good Ink, Inc. With a degree from the University of Chicago and clients from Boulder to Barcelona, she blends expertise and ingenuity to create meaningful and impactful communications that create the right attention and follow-through in today’s world.
Nanxi Liu is co-founder of Nanoly Bioscience and the founder and CEO of Enplug, Inc., a Los Angeles-based technology company building the largest network of interactive indoor digital billboards—named one of the “Top 30 Startups to Watch” by Entrepreneur Magazine. She was a Fellow at the Clausen Center for International Business & Policy at the University of California; she won the Dell Social Innovation Award; and she recently led the team that won the British Airways Ungrounded Innovation Competition while flying from San Francisco to London.
Terry O’Connor is a strategic advisor, executive coach, and trainer who currently heads the Executive Coaching Initiative at the Hatfield School of Government at Portland State University. His corporate and nonprofit clients have included Bank of America, BellSouth, ElectroScientific Industries, and the Network of Indigenous Knowledge; his governmental work includes not only more than fifty public-sector agencies in the United States, but also consulting assignments with national governments in Africa, Asia, and Europe.
Michael Parrish DuDell is an entrepreneur, international keynote speaker, and the bestselling author of Shark Tank Jump Start Your Business—the official business book from ABC’s hit show Shark Tank. Recently ranked as one of the top three most popular business authors by Amazon.com, Michael has been featured by CNBC, Bloomberg TV, CNN, The New York Times, WABC, Business Insider, Yahoo, and FORBES, where he is a regular contributor. He currently hosts The Next Crop—a web series sponsored by Citrix GoToMeeting that showcases the next generation of business and media influencers.
Suanne Sandage, M.S., is founder and president of Services for Success, Inc. In her thirty-year career as a coach and advisor, her clients have included executives and teams from industries that include healthcare, financial services, information technology, engineering, architecture, construction, education, manufacturing, agriculture.
Virginia Shiverdecker is the former Executive Vice President of McCann Worldgroup, where she was Director of Global Retail Initiatives, and chief strategy officer for Barkley. She has launched many successful brands and led acclaimed turnarounds. She is the CEO of Soho Symmetry, the company she founded in 2011.
Michael Yessis, Ph.D., Professor Emeritus at California State University, Fullerton, is one of the world’s foremost authorities on peak performance. He has served as a training consultant to Olympic competitors and professional sports teams, and he is renowned for teaching hundreds of elite athletes how to be at their best when everything is on the line. His book, Build a Better Athlete, is the culmination of over 50 years of study and practical experiences in working with athletes to develop their full potential.
Carla Clark, Ph.D., After earning an honours degree in biochemistry and a Ph.D. from the University of Edinburgh, Scotland, Carla completedsix years of post-doctoral research in biophysical chemistry and molecular science, with an emphasis on the neuroscience of behavior change. A regular contributor to Brain Blogger on Neuroscience, she is the co-author of Mind Your Health: The Ultimate How-To Brain Training Manual.
Kimberly J. MacKenzie, Ph.D., earned her Ph.D. in Neuroscience from Brandeis University, with an emphasis on vision information processing and learning. She has a decade of experience in scientific and academic research and writing. Her focuses include learning enhancement, comprehensive preventive health, and performance psychology.
Alex Miles Younger works at the intersection of design, technology and business strategy to develop new products and grow businesses. He helped launch Amazon-backed publishing venture The Domino Project, founded by Seth Godin. He’s worked on publishing projects for best-selling authors, advertising campaigns for Fortune 500 companies, and new technology initiatives for emerging brands.
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When researchers ask people at the end of their life what they most regret most, they rarely regret something they did. Most of all, they regret certain things they didn’t do:
They regret letting the things that matter least crowd out the things that matter most.
They regret not using their capacities and talents to the fullest.
They regret passing up opportunities out of fear or habit.
I believe we are each surrounded by vast unseen opportunities for growth and success.
I believe we are each capable of far more than we imagine.
I believe the smallest adjustments in vision and action can make the greatest difference.
I believe the next frontier is not only in front of us, it’s also inside us.
I believe that no matter who you are, no matter how hard your life has been, no matter what challenges you are facing right now…one of the greatest powers you have—at every turn and in every moment of your life and work—is to shape what you are becoming.
We each have a life and leadership story that is being written from today forward.
What is yours?
What could it be?
What will it be?
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